Know why every deal really closed.
Reps log "lost on price" when the call says "security." Loopback reads every call, labels why deals actually win or lose, re-scores your ICP, and rewrites your next sequence.
Reads Salesforce, your sequencer, and Gong. You approve every change.
You run the outbound and take the calls. Then the reason deals close gets thrown out with the recording.
Why one deal won, why another stalled, which objection keeps killing pipeline: it sits in a call recording nobody re-watches and a CRM field nobody fills in. So next quarter you re-target on gut and rewrite sequences from memory. The outbound works fine. The part that turns results into better targeting is still done by hand, if it gets done at all.
One loop, run on every conversation you have.
It runs on every closed deal and turns it into sharper targeting and a better next sequence, without you opening a dashboard.
Read
Connects to Salesforce, your sequencer, and Gong, then pulls in every reply, call, and closed deal.
Label
Turns each conversation into a clean win, loss, or reply label with the reason attached, so your scoring model can finally read it.
Re-score
Updates your ICP from what actually converted in your own closed-won and closed-lost deals, not an industry benchmark.
Rewrite
Drafts the next sequence from the objections and language that moved real deals. You approve before anything ships.
Every deal gets a clean win/loss label.
Any scoring model needs labeled outcomes to work, and almost no team keeps them current, so the ICP quietly drifts. Loopback generates the labels from calls and emails you already have.
- A win, loss, or reply label on each deal, with the reason it happened.
- Reads the actual transcript, so it catches "price was fine, security wasn't."
- Writes the labels back to the CRM field your model reads.
Your ICP, re-scored on every close.
When "has a security team" starts predicting wins and "under 50 employees" starts predicting losses, your targeting should change that week. Loopback re-weights fit from your own outcomes instead of waiting for the next QBR.
- Built from your own closed-won and closed-lost deals.
- Surfaces the attribute that started predicting wins this month.
- Pushes the updated score back to the accounts your reps work.
The next sequence, drafted from real objections.
Loopback drafts the next version from the objections that came up on calls and the lines that worked. Nothing sends until you approve it.
- Rewrites from the objections on your calls, not a generic prompt.
- Shows you the before and after, with the reason for the change.
- You review and approve before any email goes out.
WAS
"Our pricing is flexible and we'd love to find a plan that works for your budget."
PROPOSED · 7 of your last 9 losses cited security, not price
"Most teams clear our security review in about a week. I can send the SOC2 pack and a sample DPA so procurement has it before you even decide."
mechanism numbers, measured in our beta. no customer-results claims until our design partners report them.
The win/loss review you already run, on every deal.
Same work you do in a spreadsheet before the board meeting, run automatically on every deal as it closes.
Where the other tools stop.
Each one does a slice of the loop, and none of them turn a call's outcome back into sharper targeting and a rewritten sequence by themselves.
| Capability | Loopback | Gong | Clay | UserGems | Klue |
|---|---|---|---|---|---|
| Auto-labels win/loss/reply from calls | ✓ | ~ | – | – | ~ |
| Re-scores your ICP from real outcomes | ✓ | – | ~ | ~ | – |
| Rewrites the next sequence from objections | ✓ | ~ | – | – | – |
| Reads full call transcripts | ✓ | ✓ | – | – | ~ |
| Closes the loop automatically, not by hand | ✓ | – | – | ~ | – |
| Flags an objection trending against you | ✓ | ~ | – | – | ~ |
✓ does it · ~ partly · – doesn't · based on each vendor's public product, mid-2026
Loopback proposes changes and you approve them before anything reaches a prospect. It never emails your pipeline on its own.
Reads from your CRM and call tools and writes back to them. Your conversations never train a model anyone else uses. SOC 2 Type II in progress.
It closes the loop on targeting and messaging, the two places your current tools leave open, and runs the review you keep meaning to do.
Close the loop on your outbound.
The private beta is onboarding ten RevOps teams as design partners. Tell us where your loop breaks and we will reach out.